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JEEP® BRAND AND “EASTER EGGS” SURPRISES
14 Apr 2020
Jeep South Africa
Jeep South Africa
‘Easter Eggs’ are styling gems designers conceal in Jeep®vehicles to surprise and delight the customers they are designed for
‘Easter Eggs’ enhance the customer experience in discovering a new model
They are a testament to the stylists’ creative passion and the fun they had in designing Jeep vehicles
During the Easter period, it is a widespread tradition to decorate ‘Easter eggs' and hide them in the most unexpected corners of the house to have children join in an exciting treasure hunt. In this way, the home environment is enlivened with little appealing surprises, which only the most careful eyes can find.
A similar tradition belongs to the Jeep®brand, which has made "Easter Eggs" an integrated step in the creation process of each vehicle, and a distinctive, very special design feature. ‘Easter Eggs‘ are hidden decorative motifs that Jeep stylists conceal in Jeep vehicles, meant to be discovered throughout time by their owners.
Jeep Easter Eggs add an element of surprise in the experience of a new vehicle, further extending the pleasure of discovery. They are a testament to the designers’ creative passion and visually express the fun they had in the development of Jeep vehicles.
These hidden gems are unique and unexpected, they change from one Jeep vehicle to another and can be found both on the exterior and on the interior. Originally, Easter Eggs were an offhand addition of a graphic to an otherwise standard part of the vehicle but over the course of the years, they developed into something typical of Jeep design. Often, they are styling cues that recall the brand’s design heritage – such as the seven-slot grille or iconic Jeep models like the Wrangler – to underscore the original roots of Jeep’s design philosophy. Other times they take inspiration from nature or the spirit of adventure. Often they can be found in small functional areas, such as storage compartments, to be discovered by customers during the daily use of their vehicle.
Today, the practice continues with every new Jeep model and customers will shortly have an opportunity to discover the Easter Eggs hidden in the soon-to-be-launched Jeep Renegade and Compass 4xe.
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